Oct 2, 2011

The Resurgence of Israel Cruz/NU FIRM... [Local Artist: Rap/R&B]


Before Filipino-born, Australian raised Israel Cruz was partying it up at the clubs, he was singing about waking up with his girl and old school love (features Local Canberra artist, KG). This was a ray of sun for Australian R&B as it was close to non-existent on the Aria charts during that time, and Israel actually came with some solid material.

He returned in 2007 after doing some work in the states with a short stint with the R&B Jam, Gemini which featured Fabolous.
Then he came back in 08, with his album out of the US, with some potential on Killing me and Do it again - which appealed more to the mainstream, but didn't get the sales it deserved. (Even though I dug his first album more)

Now he returns to the scene as somewhat of a "Rapper/MC" with his NU FIRM crew producing more of a YMCMB vibe with him being likened to Lil Wayne.



I'm not sure what he's trying to prove with his rap skills, but its nothing we haven't heard before. Due to his emotions being laid on the track (he has a inspirational story), the above video is one of his more solid tracks.
NU FIRM has some talented artists such as Miracle, J.Dwight, Casper and Young Mens Society (X-Factor), so I think its good that NU FIRM will get them the exposure they need - However  I think Mr. Cruz should stick to the R&B.
What do you think of his latest material? You Can download his new mixtape here

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